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KLM unveils Meet and Seat allowing passengers to choose their travelling...

After weeks of coverage and commentary in national and international press KLM has unveiled its promised Meet & Seat service enabling passengers to link their Facebook and LinkedIn profile to their...

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How the cruise sector can use technology to help enhance the departure point...

NB: This is a guest article by Mark Mattson, a former university professor who writes agile software solutions for the travel industry through TravelTools, a service for destination marketers. Despite...

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KLM: Business travelers getting more social — adds Meet & Seat to 10 routes

Just weeks after introducing its social-media-oriented Meet & Seat on three intercontinental routes, KLM now is expanding the program to 10 additional routes, and saying business travelers have...

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TalkHotels creates social network for hotel professionals

TLabs Showcase on travel startups featuring US-based TalkHotels, a platform for the hotel industry to connect, exchange ideas and find local providers. Who and what are you (including personnel and...

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WorldMate iPad app keeps tabs on LinkedIn connections

WorldMate launched its first dedicated iPad app and, among the features, it enables road warriors to view their LinkedIn connections within their destination. Visible as you view your itinerary, this...

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Celebrities line up to push KLM social seat selection service

Fresh from launching and then extending its social media-led Meet & Seat platform, KLM is turning to some of the Holland’s high profile celebrities to help promote the service. While some are still...

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Super-creepy! Privacy in the age of Big Data and personalization in travel

Earlier this year, I sat on a panel which had the title “Don’t be a supercreep!”, covering privacy issues in the era of big data. During the panel at the EyeforTravel conference, the mention of some of...

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Is your digital marketing on track? [INFOGRAPHIC]

Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand’s identified...

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Privacy protection and data use still big concerns in social seating game...

Social seating start-up SeatID ran a survey in August and September on travellers’ attitudes to finding a buddy to sit next to while you fly. The company, which is in private beta, has created an...

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How Cathay Pacific nudged executives on LinkedIn to recommend its products

It’s a case study in effective social marketing. When Cathay Pacific, the Hong Kong airline, wanted to boost brand awareness among American executives who fly often to Asia, it turned to social network...

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A new way to stay: Startup Stay connects galavanting entrepreneurs together...

Services that connect travelers to locals have been growing in popularity ever since the launch of CouchSurfing back in 1999. Since then, commerce has been steadily creeping into what was once a...

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Top tech companies fail to shine in social media engagement stakes

The UK’s fastest growing technology companies are not so speedy when it comes to engaging customers on social media according to a study. The EML Wildfire research shows that while usage of social...

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Should online travel agencies be allowed to own the new .hotel array of domains?

NB: This is a viewpoint by Markus Luthe, CEO of the German Hotel Association. In October 2012, Tnooz was among the first to draw attention to the potential damage that might occur, if an OTA such as...

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Battle of the sexes played out in social media

SOCIAL: The likes of Facebook and Twitter may have opened up a gallery of opportunities for marketers across the travel industry – but equally there is even more data to analyse than ever before, not...

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Etihad teams with LinkedIn for online mapping tool

Interesting development from Etihad Airways as it targets business travellers with a mapping tool to help productivity on the go. The airline has partnered with LinkedIn for the Etihad Mapped-Out...

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SOCIAL – Product news, launches and more – May 2013

The latest social news, launches and more from around the travel, tourism and hospitality industry in May 2013. Friday 10 May 2013: TripAdvisor creates new role of vice president of global CPC sales....

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What do kids think social media is all about?

The industry hears constantly about why Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way. But what about that age group coming up behind them –...

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Can social media become an effective sales tool?

MARKETING: Communication, engagement, brand-building – but what about actually selling stuff? It is the one area where some salespeople still doubt if social media has a role to play or not, despite...

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SOCIAL – Product news, launches and more – June 2013

The latest social news, launches and more from around the travel, tourism and hospitality industry in June 2013. Thursday 13 June 2013: Carlson Rezidor Hotel Group gets some Umpf for social media on...

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SOCIAL – Product news, launches and more – July 2013

The latest social news, launches and more from around the travel, tourism and hospitality industry in July 2013. Monday July 1, 2013 Loews Hotels is sending its director of social media, Piper Stevens,...

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